Berntson Brands AB is a modern company on the Swedish market for alcoholic beverages. The company has been successfully operating on the Swedish market since the 1950’s and has developed many of the world’s leading brands in Sweden.
The Berntson Brands of today is an independent company with a clear focus on strong, global spirit brands. The strategy is to, through sales and marketing expertise, strengthen and further develop our partners’ brands, while providing our customers with a profitable collaboration.
Our vision is for both customers and clients to perceive us as the preferred partner through our offer of a strong, vibrant and high quality brand portfolio. We look forward to a long-term collaboration with you!
Bror-Eric Berntson, the founder of the company, started his career in the industry when he was appointed sales representative for Martini.
Bror-Eric Berntson AB was established with focus on strong international brands within spirits, wines & beer.
Launched Jägermeister into the Swedish market.
Joint Venture with Bacardi and William Grant & Sons – Focus on spirits. Bibendum AB is established to overtake wines, beer and non branded spirits.
Bibendum acquired by SBG AS, later overtaken by ALTIA.
The Berntson family & Bacardi decided to part as of July 1st. The “new” Berntson Brands AB is born and re-established as an independent, family driven company. All former agency partners choose to join the new constellation. Key partners WG&S, C&C group, Mast-Jägermeister.
William Grant & Sons to acquire C&C spirit division. Reach Nordic critical mass and opens up a Nordic subsidiary company. Exit from Berntson Brands AB.
Launch of new strategic partnerships in priority segments (spirits, beer & cider).
Axfood, Menigo, Martin&Servera, Servicegrossisterna, Snacksbolaget, Svensk Cater, Åbro, Kopparbergs, Mårdskog&Lindkvist, Keges Grosshandel.